The Culture Builders Type profiling tool - measuring leadership style
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know what drives leadership performance in your leaders and managers
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The Culture Builders Profiling Tool is the only system that specifically details how individual managers and leaders engage others. It measures five core areas that are needed to create empowered, motivated teams who deliver their 'all' for their organisation and thus drive performance.

The tool, created during two years of research for the book The Culture Builders; Leadership Strategies for Employee Performance, is a powerful way of helping people understand how they lead and engage their teams - helping them to see development opportunities that exist for themselves and how their strengths in other areas offer the potential for highly impactful activity. Put it simply, it measures the Engagement Intelligence of individuals that manage people.

Offering Individual, 360 degree and Group profiles, the tool is designed for use by trained administrators working with others to develop their engagement skills and capacity to lead cultural change. It can add value in a range of situations:

  • One-to-one leadership work to boost personal and team performance
  • Change readiness and team composition
  • Structuring specific learning in a development programme
  • Choosing the right team for change programmes
  • Managers and leaders looking to engage people generally, or around specific change
  • Focusing people on strengths conversations rather than type
  • Selection of candidates
Based on a self-serve online system, the tool works on a pay-per-use basis, with administrators purchasing credits as needed to run the reports and manage individual profiles.

The data within the report is supported by a wealth of content available both in the book and on the Culture Builders' website:


The tool is designed for use by administrators OR for individuals to complete on their own - with additional support and feedback available from The Culture Builders.

the culture builders results diagram - leadership profileNEWS

360 degree version of the profiling tool now available - incorporating peer, direct reports and manager information.

Next open training days :
Our next session is likely to be held some time in late Autumn, email
for more information, or see the Accreditation page.

Working with recruitment - find out how the tool is being used to give recruiters more insight into candidates...more